episode 295 - 3 Crucial Principles of Influence - Jonathan Taylor and David Dutton

This week Jonathan Taylor and David Dutton discuss one of their all time favorite books - "Influence: The Psychology of Persuasion" by Robert Cialdini. 

 

They'll be discussing:

• The principle of reciprocity
• The principle of social proof
• The principle of authority

 

You can find this episode show page by visiting http://www.bibpodcast.com/295