This week we had the opportunity to interview John Milanoski, founder of the Customer Advantage. John is an internet marketer who's best known for his Marketing Millionaire training system. John will be talking about his background, and what led him start the Customer Advantage, a company that provides members with special discounts from local businesses.

In many ways it's similar to know brands like Groupon and Living Social but John will be sharing some of the unique advantages that TCA offers. 

On our midweek segment, I talk about marketing products that people want, not just need. I've heard a saying before that goes something like this - "You can make a living selling something people need, but you can make a fortune selling what people want."

Think about it;  What do people get more excited about - needs or wants? Sure, they'll spend money on things they need, as we all do but notice they'll also look for them at a discount. You take your car in for an oil change and find out that your two front tires need to be replaced - A need.It's not something you want to spend a fortune so you shop around for the best deal around town. But when it comes to things people really want, they'll usually pay a premium for quality.  

An avid golfer never looks for the cheapest set of golf clubs he can find. A backpacking enthusiast will not even think about taking a chance at the lesser expensive hiking boots if he's unsure of the quality.

When targeting a niche for your next information product or affiliate site, don't just look at keyword competition alone. Think about your topic. Are people passionate about it? Is it something they are willing to spend a lot of  money on? What is the income level of those who are purchasing?

Don't just sell a need; sell a passion.

To catch our weekly podcast show blog and get a free copy of audio program, The Beginner Internet Business Plan, visit us at www.bibpodcast.com.